I saw this billboard this morning, and my jaw practically dropped.

Sure, Tivo is awesome, and probably “the guy to beat”. But they’re certainly not the volume unit leader in the DVR market, what with every cable/satellite system out there selling (or about to sell in DirecTV’s case) their own feature poor DVR.

But Tivo, Inc has to be very, very excited by this new ad campaign:

Tivo Is It

Btw: IMO, Tivo is not that expensive. And since DISH network charges you a little extra for additional satellite recievers in your house anyway, it’s kinda the pot calling the kettle black, eh?

RSS Trackback URL notarus | 3/28/2005 (9:56 am)

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